Ebooks or Electronic books are self-contained "executable" files of HTML. This HTML may be a web site you've created or HTML you've specifically prepared to be compiled into a downloadable .exe file for distribution. When downloaded, this file will self install on your clients desktop.
With the rising popularity of the Internet, there is absolutely no better time than right now to develop your own informational product. Not only is there no better time, but it has never been any easier for anyone to develop and sell their own products.
Information is the number one best-selling product on the Internet. There are literally hundreds of Internet entrepreneurs quietly making a fortune simply by selling information.
Why are ebooks so popular? Internet users have a sincere desire to learn and want the information right now. They don't want to wait a week or two for the information to arrive. Ebooks provide your potential customers with instant gratification. As soon as they pay for their order, they can have immediate access to the information they desire.
Marketing - Provide your sales network with your complete sales presentation to freely distribute with their ID to track sales.
Promotion - Provide valuable information on a specific subject to bring traffic to your site.
Ezine Archives - Ezine publishers can provide their publication archives to enable subscribers to read back issues on their desktop, visit your web site, subscribe, submit ads, etc.
Catalogs - Provide a desktop catalog for you customers to view on their desktop. You can even provide a form to accept orders right through your ebook.
How To Manuals - Provide your affiliates with a complete "how to" manual for marketing, advertising and promoting your products.
Electronic Books - Writers can offer their books in an electronic version.
Web site - Create an electronic version of your web site to place on disk and be viewed on your client's desktop.
Instructional - Provide an electronic training manual.
The first step in creating your ebook is to decide upon a subject. Select a subject in which you have a great deal of knowledge. The knowledge you have within your own mind is extremely valuable. Simply write about what you know and teach others how to do the same thing. It's that simple.
Creating an Outline
The easiest way to begin writing is to create an outline. Begin your outline with an opening statement or Introduction followed by a Foreword. Your opening statement might tell your readers a little bit about what they are going to learn or may be a statement in regard to the subject matter. Your Foreword might include information in regard to who you are, your credentials, copyrights, and what you want your readers to learn.
Your next step will be to either create a Table of Contents or go directly into creating your Chapter Titles. If you're writing your information in the form of a how-to manual, you may want to use a Table of Contents. This will enable your readers to quickly locate important information. If you're writing your information in the form of a book, then you can leave out the Table of Contents and simply use Chapter Titles.
Whether you're using a Table of Contents or Chapter Titles, write your titles so that when they're read, they tell the story. In other words, when you scan your titles they will give you a step by step description of what your information is all about.
Finally, at the bottom of your outline, wrap everything up by including a closing statement.
Once you've completed your outline you can begin filling in the spaces. Write your text in small blocks and leave a space between your paragraphs. Select a font that is easy to read and use black text on a white background. In addition, write in an everyday language that everyone can understand.
Designing Your Interface
Your ebook interface MUST look professional. No matter how good your information is, if your ebook doesn't look professional, it's perceived value will be low.
Design your ebook to be easily navigated and make sure you include navigational graphics within each page.
In addition, your ebook should include all of the following:
. Table of Contents
. About page
Your first step in designing your ebook will be to turn your text into HTML. Simply divide your text into sections such as, Introduction, Table of Contents, Chapters, etc., and create a web page for each.
You can include graphics, live links, and almost everything that HTML 4.0 supports.
In addition to designing an interface for your ebook, you will also need to design a book cover. A book cover can increase your sales or downloads up to 300% and is an essential part of your ebook's success. Your book cover should compliment your ebook and be displayed on your sales page.
Delivering Your Information
In order to deliver your information to your customers, you'll need to compress it into a downloadable file, better known as an ebook. There are different types of compilation methods however, for this example we will focus on HTML compiled ebooks.
Selecting an HTML Compiler
Although there are many HTML compilers available on the Internet, these programs are just that - HTML compilers. What this means is that you must create your ebook within an HTML editor and then import your files into an HTML compiler to create your ebook -- not a very user friendly way to create an ebook. That's why we developed eBook Starter.
Tips for Creating Your Ebook
. Create a directory on your computer to include ALL the files for your ebook. These files will include HTML, graphics, backgrounds, etc.
. Ebooks should contain mainly text. To keep your file size down, avoid using large, slow loading graphics.
. Make sure your pages are viewable through any screen size.
. Include good navigational links throughout your pages.
. Use spell check to search for any possible spelling errors.
Using an Ebook as a Promotional Tool
In addition to ebooks making a great product, they are also very powerful promotional tools. Ebooks can provide the Internet marketer one of the best promotional tools online. With its vast variety of uses, just one quality ebook development and distribution can produce an on going promotional tool that will work 24 hours a day, seven days a week for years to come. Millions can view your ebook, simply by giving it away.
The key to using this powerful promotional technique successfully is to create an ebook packed with valuable content and then give it away. I know what you're probably thinking. Why in the world would I want to spend time on creating a great ebook just to give it away? Well, not only should your ebook contain great information, but it should also contain information about your web site, products and services. Take every opportunity to mention any and everything you may be promoting and create links to each.
For massive exposure, select a subject with a broad appeal. If your site's focus is on web site traffic, consider creating an ebook on generating traffic. For example, Web Traffic: A Complete to Guide to Generating Massive Traffic to Your Site. Include several references to your site throughout your ebook, such as For even more great traffic generating tips, visit "Traffic Tips" your complete source for generating massive traffic to your web site. http://www·yoursite·com. Or, Winning awards can dramatically increase traffic to your site. For a complete listing of award sites, visit "Traffic Tips Award Sites" http://www·yoursite·com.
Here is an example of how powerful a good "free ebook" can be:
10 of your visitors download your ebook.
Your 10 visitors each give away 10 ebooks - 100
Those 100 each give away 10 ebooks - 1000
Those 1000 each give away 10 ebooks - 10,000
Those 10,000 each give away 10 ebooks - 100,000
Those 100,000 each give away 10 ebooks - 1,000,000
For massive distribution, make sure you include a short paragraph on your main page in regard to your copyrights and distribution. Let your visitors know that they may freely distribute your ebook. Your text might look something like this:
"This ebook may be freely distributed"
If you really want to create a viral marketing ebook, create your ebook so that it can be customized with your visitor's own information. In order to do this, you'll need to purchase an ebook program that also includes an additional branding software program -- not all ebook software programs do.
However, eBook Starter does. Not only can you create your entire ebook within this powerful program from start to finish, but with the purchase of this software, you will receive a special branding software completely free. This special branding software will enable you to create customizable fields within your ebooks to enable your visitors or affiliates to customize your ebooks with their company name, affiliate URL or whatever you'd like.
Distributing free ebooks is one of the most powerful promotional methods online. Use it to your advantage.